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More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
US Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of companies have outstanding and good ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as suggestions from family and friends.
Source: Brightlocal
83 Percent Of Customers Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a doctor or a legal representative.
Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a company's reputation doesn't affect simply the clients. Potential employees likewise take a look at scores and read reviews.
Source: Deloitte
Users Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
89% Of Clients Read A Companies Responses To Reviews
Not only do the majority of clients read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Generally, 142 million consumers go to Yelp monthly. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo