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54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
83% Of All Young Customers Were Invited To Post A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have actually asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as recommendations from friends and family.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service
This stat is one of many that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for companies with an ideal five star rating.
Source: Brightlocal
United States Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.
Source: Statista