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Favorable Reviews Encourage 68% Of Customers To Use A Local Business
Since the large bulk of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to select an attorney or a physician.
Younger people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews remain without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Published On Twitter Can Help Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Almost a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
70 Percent Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone