Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would post a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

United States Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal