83 Percent Of Clients Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as suggestions from family and friends.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Business Manages To Fix Issues Quickly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

The Majority Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal