83% Of All Young Consumers Were Asked To Give A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among many that show the value of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers delighted is more important than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with a perfect five star ranking.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the basic appeal of a website can only presume when it pertains to trust.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

74% Of Local Businesses Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online rankings stats, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs