Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

82 Percent Of Consumers Visit Review Websites Because They Want To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services.

Review websites are places that customers go to get the truth about a business, service or item . Because they have currently formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

95% Of Unhappy Consumers Will Go Back To A Business If A Company Manages To Solve Problems Rapidly And Efficiently

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, most people choose to read reviews on their mobile devices.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista