Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential clients will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would post a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

89% Of Individuals Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are looking for. Nearly a third of customers say written reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal