Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score in fact helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Unhappy Clients Will Go Back To A Business If A Business Makes An Effort To Fix Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores data, we learnt that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport