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Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really make use of them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking really helps your overall rating.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of potential clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias