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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
89% Of Clients Review A Businesses Reactions To Reviews
Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your customers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
67% Of Consumers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo