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Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
If They Were Asked, 77% Of Clients Would Most Likely Post A Review
More than a 35% would do it to inform others about their client experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Income
Businesses that treat customers fairly usually succeed, review websites help make sure of that.
Source: Statuslabs
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now know why consumer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a doctor or a lawyer.
Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Clients Like To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, people choose to read reviews on their mobile devices.
Source: Statista
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of businesses have exceptional and great scores. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as guidance from loved ones.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz