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Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Considering that the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.
Source: Statuslabs
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Service Provider
When customers need to choose a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone