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Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do a lot of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Practically a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
US Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Over Half Of People Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers check out Yelp each month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks