88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation does not impact simply the consumers. Potential employees also look at rankings and read reviews.

Source: Deloitte

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

15 Percent Of Clients Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as guidance from loved ones.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Customers Browse A Businesses Responses To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95% Of Dissatisfied Clients Will Go Back To A Company If A Company Deals With Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Because They Desire To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Word Count Has Become 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 businesses have good and awesome ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias