88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't affect simply the customers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

If A Company Deals With Issues Quickly And Efficiently, 95% Of Unhappy Customers Will Return To A Company

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to customer review data, a massive 19% of consumers constantly rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is one of many that highlight the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star score.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the large majority of customers check out reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz