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Over Half Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
15% Of Visitors Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of possible customers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
70% Of Customers Choose To Learn About A Business By Means Of Reviews And Posts, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Because the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users describe your services or product, the more money you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing preferences.
According to social reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of five users are likely to rely on a local business.
Source: RevLocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of All Younger People Were Asked To Submit A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to give a review on their company.
Source: Brightlocal
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center