Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to consumer review stats, a whopping 19 percent of customers always rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

77% Of Consumers Would Certainly Post A Review If They Were Asked

More than a 35% would do it to inform others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users explain your services or product, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal