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73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
89% Of Customers Prefer To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
70 Percent Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs