The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation doesn't affect simply the customers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

Over Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential clients are searching for. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp monthly. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal