Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or a legal representative.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

The Majority Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal