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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have outstanding and great ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat clients well normally succeed, review websites help ensure of that.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business
This stat is one of numerous that show the significance of online scores. Now that news of client fulfillment travels this fast, keeping your clients happy is more important than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked only for services with an ideal five star score.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online ratings data, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Found On The Site
Generally, 142 million consumers check out Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a site can only go so far.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo