88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review data, a massive 19% of customers always trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

82% Of Customers Check Out Review Sites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review sites are places that customers go to get the truth about a item, service or business . Due to the fact that they have already formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users describe your services or product, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport