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83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all customers to give a review on their company.
Source: Brightlocal
Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Choose To Learn About A Business Through Reviews And Posts, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the large majority of customers read reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Customers Might Invest 31 Percent More With A Business That Has Great Reviews
Focus on this fact. The better other users describe your product and services, the more cash you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
Most Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.
According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal