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73% Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a physician or a lawyer.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Usually, 142 million customers check out Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal