Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that highlight the significance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for services with an ideal five star score.

Source: Brightlocal

82% Of Consumers Visit Review Sites Since They Want To Acquire A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Users come because they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal