Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a website can just go so far.

Source: Review Trackers

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so effective, most businesses apparently don't.

Source: LsaInsider

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly typically flourish, review websites help ensure of that.

Source: Statuslabs

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.

Source: Statuslabs

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal