54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

74% Of Regional Companies Have At Least One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we discovered that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation doesn't affect simply the customers. Potential team members also look at rankings and read reviews.

Source: Deloitte

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would post a review to inform others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

US Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Average Review Length Has Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Over Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista