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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a website can only presume when it comes to trust.
Source: Review Trackers
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Customers Might Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The better other users describe your product and services, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat customers well usually flourish, review sites help make sure of that.
Source: Statuslabs
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Because the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as recommendations from family and friends.
Source: Brightlocal
15% Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of possible customers will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
83% Of All Younger Customers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did give a review. In general, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
American Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista