72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There is no way around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Over Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

US Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US clients.

Source: Statista

83 Percent Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to take note of consumers' suggestions online.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients establishes trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and good rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

82 Percent Of Customers Visit Review Sites Since They Wish To Buy An Item Or A Service And Wish To Get The Facts About Business Services And Products.

Users come because they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal