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Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you might expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to take note of clients' recommendations online.
Source: Statuslabs
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing decisions.
According to social reviews stats, Facebook affects over half of users' purchase decisions.
Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require customer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport