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Over Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews stay without a reply. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is really doing. Do not depend on that figure alone.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Customers Choose To Read Reviews On Their Smart Devices
Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.
Source: Statista
90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Likely Post A Review
More than a 35% would leave a review to educate others about their consumer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their choice making process.
Source: Podium
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats suggest a company's reputation does not impact simply the consumers. Prospective employees likewise look at rankings and read reviews.
Source: Deloitte
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics reveal the general appeal of a site can just presume when it comes to trust.
Source: Review Trackers
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista