73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Practically a third of customers state composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did submit a review. In general, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly generally flourish, review sites help make certain of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

89% Of Customers Review A Businesses Feedback To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal