64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

American Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have excellent and awesome rankings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the large majority of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal