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Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the large bulk of consumers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online ratings statistics, we discovered that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a physician.
Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not impact just the customers. Potential team members also look at ratings and read reviews.
Source: Deloitte
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of companies have excellent and awesome ratings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo