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53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
82 Percent Of Consumers Go To Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Want To Get The Facts About Business Services And Products.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online scores stats, we discovered that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your customers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs