Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Consumers Could Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review data, a massive 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation doesn't impact just the consumers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone