91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take notice of customers' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp each month. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the huge majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service

This stat is one of numerous that highlight the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for organizations with a best five star score.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a physician or an attorney.

Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online scores data, we learnt that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz