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83% Of Consumers Don't Rely On Advertising
The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Half Of People Aged 25-34 Gave Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings statistics, we found out that a business needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Likely Leave A Review
More than a 35% would do it to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly normally prosper, review websites help make certain of that.
Source: Statuslabs
70% Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal