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Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Because the large bulk of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
People Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review stats, a massive 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs