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88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics indicate a business's reputation does not affect simply the consumers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads select to take note of customers' recommendations online.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Most Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and good ratings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Over Half Of Individuals Aged 25-34 Gave Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
15 Percent Of Customers Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of prospective customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
82 Percent Of Consumers Check Out Review Sites Because They Wish To Purchase A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz