49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have excellent and good rankings. Just 5% of companies have a score below three stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not affect just the consumers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are looking for. Almost a third of consumers say written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

89% Of Consumers Choose To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, everyday people choose to read reviews on their smart phones.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Majority Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

95% Of Unsatisfied Clients Will Return To A Business If A Business Makes An Effort To Fix Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz