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Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.
Although we now understand why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'very influential'.
To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
83% Of All Young Shoppers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Reviews Posted On Twitter Can Help Improve Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Customers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra