60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews data, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have good and exceptional rankings. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Because the huge majority of consumers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly usually succeed, review sites help make certain of that.

Source: Statuslabs

US Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to pay attention to consumers' suggestions online.

Source: Statuslabs

83% Of All Young Clients Were Invited To Post A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal