Over Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your clients happy is more vital than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and good scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective consumers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a site can just presume when it concerns trust.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel