83% Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

82 Percent Of Customers Go To Review Sites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Truth About Business Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

If A Company Handles Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Company

Clients do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably generally prosper, review websites help make sure of that.

Source: Statuslabs

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of potential customers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we discovered that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider