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15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Software Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review
More than a 35% would submit a review to educate others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to post a review to help other individuals with their choice making process.
Source: Podium
Since They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.
Review websites are locations that customers go to get the truth about a business, service or product . Because they have actually already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews World-wide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers