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98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Generally, 142 million consumers visit Yelp monthly. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
70% Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Makes An Effort To Solve Problems Rapidly And Efficiently
Clients don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still need client reviews. There is no other way around it. Customers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews stats, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.
Source: Review Trackers