52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients well generally flourish, review sites help ensure of that.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the large majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation doesn't affect simply the consumers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

95% Of Dissatisfied Consumers Will Return To A Business If A Company Deals With Problems Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal