63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select an attorney or a doctor.

Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still need client reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Google Represents 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never a purchase without reading reviews first.

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If A Business Deals With Issues Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Company

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers well generally flourish, review websites help make sure of that.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz